Institution Research

what is hammer films production? 
Hammer Films is a British film production company based in London and the company specializes in Gothic "Hammer Horror" films and has been founded since 1934 making it just over 80 years old and is more or less Hammer is synonymous with horror, after defining the genre in Britain with classic films such as Dracula,The Curse of Frankenstein and The Mummy, which lead of to spawn a large number of sequels despite only one third of hammer films actually being horror. They are mostly known for a series of horror films they made from the mid 1950's until the 1970's. They even produced science fiction, thrillers, film-noir, comedies and later on even created TV series and even began to dominate the horror film market being one of the most successful in the world. As of late their biggest movie success include films such as Let Me In and The Woman in Black and The Woman in Black sequel The Angel of Death which all gained a lot of money and success across the world. 

Hammer films ideology: 
Hammer studies was massively popular in Britain during the early 1950's and were considered a major force and because of this success they voiced their own opinion and marked a direct reaction to post war optimism and the ensuing rise of a conservative political system running the government.It also represented substitute strategies operating in opposition to the realist trend of classical British cinema. Hammer Production's revitalization of the British Gothic horror tradition marked a necessary change in national cultural identity, effectively enabling ideological opposition. Their main aim was to revitalize British Gothic Horror and make Gothic Horror the most popular and successful of all film genres not just in Britain but eventually all around the world. 

How does it fit with your idea?
It fits with our idea as our idea is classical Gothic horror taste which is what Hammer Studios focused on but with a modern twist and because of this it won't be like many horror films to do making it unusual to watch like many Hammer production films.

Is the institution indie or mainstream?

Hammer studios is a mainstream institution, however they are not a popular known institution as they specialize now days in horror and films that typically storm box offices today are action films or comedy films. But they still do have quite a large budget when it comes to making their films as they are still a hugely successful company and to people who know the genre well would recognize this institution.