Target Audience Research

Target audiences 

Typical Gothic Horror Audience: 

The main target audience you'd see for a Gothic Horror film would typically be people in the older generations as Gothic Horror is a genre that has been around for years and because of the typical conventions of the film type you'd expect to see old fashioned style clothing and dark setting which is more classic compared to modern day big box office films. However it is also common amongst younger fans around 16+ as a typical plain horror movie will often have the main cast as teenagers in present day and with Gothic Horror it still takes elements of that for example in 'The Woman in Black' the main protagonist is a young father played by Daniel Radcliffe and also as younger generations are more used to brutal gore like horror movies as Horror's have become more violent these past years younger generations have grown up with that so would be fans of a Gothic Horror for that factor. A typical Gothic Horror also would have a typical age certificate of 15 or 18 as they commonly have brutal scenes and unlike most Horror films Gothic Horror doesn't appeal the male gaze as they are typically set in olden times where women remained more or less fully clothed. 

Institution audience-Hammer Horror's target audience? 

Hammer Horror are known for revolutionising the horror scene with its Gothic Horror movies and because of this you could tell that they were appealing to most age ranges as they still included elements of Horror's at the time but with more modern twists and new technology to help the films look more visually appealing which helps reach out to younger audiences as they would look more appealing and would be just as visually outstanding as modern blockbuster in those times. 

Is the your film meant for people who enjoy the genre or are you trying to show the genre to a new audience? 

Overall our dil idea appeal to not only older fans of the genre but a younger audience also mostly teenagers. This reason this is, is because we have kept a lot of typical conventions you'd see in traditional Gothic Horror movies such as a supernatural entity, dresses, dark clothing and more but we have added modern elements for example in the costume we have dark clothing but with a modern twist  as it is set present day 21st century, the setting is in a modern building which again younger audiences are more used and with the combination of having young actors helps us also bring in a younger audience.

Tech Research

Synopsis 

The story begins with a young bride and groom on their wedding day. As they are both getting prepared for the wedding the brides sister calls for her and says "its time" , As they both leave the room and walk to the reception there is a mysterious bang which only the bride seems to hear and out of no where a hooded figure comes out and slits the brides throat and then walks away leaving her to bleed out and die. A few years pass and the murderer got away with it and it turns out the sister was in on the murder, the bride wants payback though so her soul returns from the afterlife to haunt the hooded man. 

Equipment List:

• Knife - Killers Weapon
• Fake Blood 
• Camera for filming
• Camera Tripod to stand camera
• White Dress
• Spare Camera Battery 
• Black and White suit for Groom
• i Movie to edit footage films
• Dark make up for haunting bride
• Actors for scene

Locations:

This table shows the locations we decided to film at. In this table it not only says where we are filming but when we did film and what permission we got to do so whilst also saying what we did to make the setting we filmed at match our chosen genre of Gothic Horror. We did have a large amount of setting's as our film can only be around 2 minutes in length. 

Filming Schedule:

Above is a table of our filming schedule which shows not only what dates will we filmed on but what we filmed and a description of those scenes. It also shows what props, costume and equipment was needed to help film the scene. Also contains what characters were needed on the day of shooting and what scenes they were needed for. 

Name of Movie:
The Woman in White

How will it appeal to your audience?
Our film will appeal to our audience for a number of different reasons. Firstly its because we have kept with a lot of conventions of a traditional Gothic Horror movie such as old styled clothing, we have incorporated modern cloths into our film as it is present day but still kept them dark or even old fashioned also with the addition of the suit and the brides dress. Also we have kept with the theme of allusiveness as you can see the simple story line but with the added supernatural being haunting are oblivious killer. 

The Script

Props and Costume (Tech Research)

Any costumes, props or make up you need to bring in

This table that consists of our Props and costumes, it shows what we needed exactly for our film and where about did we get this prop or costume whether its bought or from home, whose bring it in and when.We luckily didn't need that any props and only a few costume changes which helped make the film much easier to make. 

Font research (Tech Research)

Font research for title sequence
Having the correct font is very key in a title sequence especially in a Gothic horror or plain horror movie as the font helps set the tone for the rest of the movie. 

This font is known as Knife Fight Ballet and was created by Chris Vile. I like this font type as its straight bold like letters looking like they've been cut up is very striking and instantly catches the audiences eye and the fact the font looks like it has been cut up helps set up the story for something that'll occur in most horror films such as people being killed by a weapon such as a knife which helps it convey horror conventions. 

This font also struck my eye. Its known as Scream and its by imagex. The reason this struck my eye is the paint brush wavy like way the font is designed which is a lot different to the first font I picked out as that one is very bold and striking where this one seems as the writing is wavy and free to move as it pleases which is why it was striking as it looks like it just waves around freely like a supernatural entity would such as a ghost. 

This font is known as The Grim Raiders by Chris Vile. This one was the most out visually striking as I believe its almost a combination of the previous 2 fonts I have viewed as this one not only has the striking end points as the letters points outwards of some letters also with the ragged edges giving it the knife like look. The ragged edges also make me think of the second font as it looks the the text is free to move around.  

Every Gothic Horror has a specific font which you'd associate with that certain film and its not even just Gothic Horror films, for example the film 'JAWS' has its iconic big bold red writing. Font is key as it has to not only match up with the background the font is on top of so its looks visually striking but also has to match the genre the film is as if the font itself is almost out of character it will not help set the tone.  

Costume (Tech Research)

Costume: 

We took inspiration from traditional gothic horror movies were we have a bride in a wedding dress making it look more older fashioned style but we have subverted the convention of Black dresses as Gothic Horror's are traditionally set in olden times with dark dresses but as our film is named 'The Woman in White' so we put are own twist onto it.

As you can see in the images below the dress now has marks all over it and still has blood dripping down it, in addition with the heavy dark make up on the face helps make the bride look more supernatural and of a ghost like entity as the costume represents that she has been dead for a significant while and wants revenge on the ones who talk all she wanted away.

Vox Pops

Vox Pops

We conducted a questionnaire and got people from our target audiences range and interviewed them the questions which are relevant to Gothic Horror and our film idea and recorded their responses and chose the best ones.

We asked multiple people 11 questions which were 

1. Do you enjoy watching Gothic Horror? 

2. What do you think of the Woman in Black?

3. what do you think of our film idea? 

4. do you think the killing of the women will be to soon? 

5. would you change our film idea? 

6. whats your favourite part of our film idea? 

7. whats the worst part of our idea? 

8.do you like the storyline so far? 

9. do you think the setting matches our genre? 

10. out of 10 what would you rate our film idea? 

11. would you watch our film opening when finished? 

From what I have concluded from the Vox pops the majority of people do enjoy watching Gothic Horror movies and as our movie is based off 'The Woman in Black' we also asked people what was their opinion on the film and again the majority of the people did enjoy the movie and just this data alone already tells us that Gothic Horror is a popular and known genre so using this helps inspire us what elements of a Gothic Horror people enjoy the most and if our film idea helps match the conventions not only of the genre but the conventions that people typically expect to see in a Gothic Horror, that way we can make the film in a way which not only match Gothic Horror conventions criteria but would also appeal to people who are fans of the genre.  

As a result of these answers we will take multiple things into consideration to help improve our film idea such as putting more of an slow wary soundtrack in as sound is very key in Gothic Horror movies and also helps set the tone of the movie and a few people had suggest it would help the film which is true as the sound will help create tension within our movie. 

Analyzing Clips:Van Helsing

Van Helsing 

https://www.youtube.com/watch?v=QIBTN3qSB44

Featured props and points in the clip:

• Waist coat
• Werewolf
• Rusty cage
• Guns
• Ropes
• A forest
• Sword 
• Christian Cross style necklace
• Old worn out clothing
• Fog 

In this extract from Van Helsing "Gothic horror" is really shown throughout, a big part of this scene in the Werewolf, this really portrays "Gothic horror" as one of the key conventions is mystical creatures, so the werewolf really does represent the genre, with the Werewolf always in a dark sort of light and being dark itself even further portrays "Gothic Horror" as low lighting and dark colors are always typical conventions of that genre. Also its really effective because the creature looks so realistic which is good at creating a horror atmosphere for the audience.,The setting is also effective in this clip because it is based in a Forest surrounded by trees with leaves all over the floor and bushes all around the area. because of the setting being in a dark and abandoned area which looks desolate, it represents "Gothic horror" because its a place where you would feel like someone is watching you. Costume is key to as they are all wearing old styled black clothing which is a very known feature in most Gothic Horror's making the scene just a bit more mysterious and scary and that feeling is further amplified again by the setting as the fog which is always lingering throughout creates that feel of a monster lurking in the shadows.